Sport Manitoba

Calendar

college project

description

This calendar is a potential gift for sponsors of Sport Manitoba.

objective

The creative brief objective was visually embodying Sport Manitoba’s mandate: “Sport Manitoba envisions creating the best sport community through initiative and leadership that will enhance the abilities of all Manitobans in their pursuit of excellence and in their joy of effort in amateur sport.” Special requirements were making the calendar function as an artwork besides its basic purpose.

sport manitoba project

Each of the months includes an athlete breaking through the circle consisting of dates. This symbolizes sportsmen and sportswomen who "one day" were able to push the boundaries and improve their skills. Considering customer emotional benefits, the illustration tries to make a user feel part of something more than just donating money. The use of subtle analogous colour harmony and contrast of saturation in the illustration adds a sense of prestige to the calendar, which can also function as an artwork.

sport manitoba project sport manitoba project sport manitoba project

Booster Juice

branding

booster juice