The objective of the project was to redesign an existing beverage product packaging to better reflect companies values and personality with an accent on its individuality.
The individuality of the Belgian beer brand Gulden Draak was found in its historic background and Belgian folklore. Gulden Draak translates to golden dragon and was named after the golden dragon at the top of the belfry in Ghent. The packaging inspiration mainly came from the myths and novels of the medieval times, which are a big part of Belgian folklore.
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