Aerogarden

College Project

Animation

Description

AeroGarden is a device produced by AeroGrow International Inc that mimics a small garden. The technology helps to grow plants indoors and claims to do it up to 5 times faster. The following animation is an explainer video that will help to drive consumers to aerogarden.com to encourage them to buy AeroGardens.

Execution

The key message of the video is “AeroGarden allows individuals who have a busy life and/or don’t have a backyard, to successfully grow their own plants 5 times faster.” The video has a friendly voice with a bit of humour. Friendly and easy-to-digest language is used to cover the wide age range of the audience. The video release could potentially be accompanied with a series of social media posts that would outline features and benefits of the product.